OUR STORY
In 1976, Krishan Chaudry opened a boutique on Windward Ave in Venice Beach, driven by a dream to design collections that seamlessly blend his Indian heritage with his Los Angeles lifestyle. In 2012, this vision culminated in the launch of Fab Charm, created alongside his family.
Building on his father’s legacy, Sahil Chaudry launched Fab Charm MAN in 2018, further enriching the brand’s narrative.
As the Chaudry family embraced their true colors, Fab Charm celebrates multiculturalism, aiming to help you reveal your own.
MAKING A MARK ON YOUR WARDROBE
At the intersection of multiculturalism and fashion, Fab Charm is making a vibrant impact on your wardrobe.
The brand reimagines classic silhouettes with colorful textiles and stunning bohemian prints, inspiring authentic self-expression. As a first-generation Indian-American label, Fab Charm offers vintage-inspired womenswear and menswear that effortlessly blends Eastern and Western influences. Just as the Chaudry family created their life by embracing their true colors, Fab Charm seeks to unveil yours.
BEST SELLERS
Explore a collection that features vibrant vintage folarlas, patchwork designs, hand-block prints, and intricate border prints. Each piece is crafted from ultra-soft cotton and twisted yarn rayon fabrics, infused with a unique cultural essence. From the bestselling Fab Charm Woman Alaska Cable Knit Cardigan to the charismatic Fab Charm Man Patchwork Jacket, discover one-of-a-kind styles for every season.